June 6, 2023
Banking International

FNB’s eStore Wins Model Bank Award for Omnichannel Excellence

FNB's eStore

FNB, a diversified financial services company operating in seven states and the District of Columbia, has been awarded the prestigious Celent Model Bank Award for its proprietary digital platform, eStore®. The innovative platform is a digital marketplace accessible via fnb-online.com, the FNB Direct Mobile Banking app, and interactive digital kiosks in all FNB branches. Customers can shop for products and services, apply for loans, open accounts, access financial education, and schedule appointments with FNB experts.

The eStore platform is at the heart of FNB’s Clicks-to-Bricks strategy, which aims to provide a consistent and convenient banking experience across all of the bank’s delivery channels. With eStore, FNB offers a retail-oriented shopping experience where customers can add products and services to a shopping cart and complete their purchase by checking out. Data analytics are used to tailor product selections based on a customer’s needs and current relationships.

Celent’s Model Bank Awards recognize the best practices of technology usage critical to success in banking. FNB’s eStore was evaluated based on the business benefits of live initiatives, degree of innovation relative to the industry, and technology or implementation excellence. Michael Bernard, Senior Analyst at Celent, praised FNB’s approach, stating that their product selection tool was a very creative implementation, placing FNB’s product selection experience among the most forward-thinking organizations.

FNB’s investment in digital technology, including eStore and TellerChat video chat technology, enables them to continually expand their reach and capabilities. FNB’s cultural commitment to serving stakeholders has earned them numerous national and regional recognition, including the Celent Model Bank Award. FNB’s total assets are nearly $44 billion, and they have approximately 350 banking offices throughout Pennsylvania, Ohio, Maryland, West Virginia, North Carolina, South Carolina, Washington, D.C., and Virginia. FNB provides commercial banking, consumer banking, and wealth management solutions through its subsidiary network, led by First National Bank of Pennsylvania.

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