YouTube, the world’s largest video streaming platform, is currently testing a feature that will allow users to watch selected TV channels while using the YouTube application or website. This feature will bring back the good old cable TV experience and will make it available on YouTube. The company is currently in talks with different media houses and TV channels to make this idea a reality.
According to sources, YouTube is in discussions with Lionsgate and A&E, which owns a number of popular TV channels. This feature is planned to launch later this year, putting YouTube in direct competition with other streaming platforms that have already rolled out similar features. Examples include Roku and Plex, both of which have also rolled out a TV channel streaming feature.
Once in action, this idea will probably make YouTube a central point for users to find all cable TV channels and content. YouTube TV, a popular YouTube platform, is already running on a similar model with no cost of subscription and paid advertisements. It’s predicted that this new cable TV streaming venture will also be introduced under the name of YouTube TV.
The introduction of this feature will work as a revival for the TV industry and will bring back the cable TV experience to the users. With more and more streaming platforms emerging, this feature will bring YouTube in the competition and will provide users with an alternative to watch TV channels.
In conclusion, YouTube is currently testing a feature that will allow users to watch selected TV channels while using the YouTube application or website. The company is in talks with media houses and TV channels to make this idea a reality. This feature is planned to launch later this year and will put YouTube in direct competition with other streaming platforms. It will make YouTube a central point for users to find all cable TV channels and content. It is predicted that this new cable TV streaming venture will also be introduced under the name of YouTube TV.
